Get Your Business in the Game – Capture Footy Fans During Gather Round

Published on 21 March 2025

Gather Round is back, and Unley Oval is set to be a training ground for some of the biggest teams in the AFL! With fans flocking to Unley to watch their favourite players up close, this is a prime opportunity to attract new customers, boost sales, and showcase your business.

Why Get Involved?

• Last year the event attracted 45,847 visitors to South Australia for training sessions, signing events, and AFL clinics.
• 93 per cent of these visitors spent at least one night in South Australia, with interstate visitors spending on average 4.5 nights in South Australia.
• Of the 191,669 visitor nights created, 52,026 were outside of the city.
• Local offers and activations may encourage visitors to explore Unley.

How Your Business Can Benefit

We are inviting local businesses to offer exclusive discounts, host footy-themed activations, or create AFL-inspired specials to tap into the influx of visitors. Your promotion could include:

• Game-day meal deals for fans grabbing a bite before or after training
• Special discounts for customers wearing their team’s colours
• Themed window displays or in-store activations to celebrate Gather Round
• Giveaways or competitions to encourage foot traffic
• Limited-edition products inspired by the AFL action

Unley Oval Training & Event Schedule

Tuesday, 8 April – West Coast Eagles Training (9:30am – 12:00pm)
Thursday, 10 April – Sydney Swans Captain’s Run & Signing Session (4:00pm – 5:00pm)
Friday, 11 April – Richmond Training (4:00pm – 6:00pm)
Saturday, 12 April – GWS Giants Clinic (1:00pm – 2:00pm)

How to Get Involved

We will be promoting all participating businesses through social media, and a dedicated webpage on the City of Unley website between Saturday, 5 April until Sunday, 13 April. To be included, simply send us:

1.  Your offer or activation (and the deadline if applicable)
2. A discount code (if applicable)
3. Your business logo (PNG format)

Submit your promotion by COB Monday, 31 March to be featured in our marketing campaign. Don’t miss this opportunity to kick goals for your business! If you have any questions or ideas, reach out to unleybusiness@unley.sa.gov.au. 

Submit Now