Published on 24 February 2023
Unley is the largest city (outside the CBD) hosting Fringe shows in this year's festival. With over 80 shows across Unley, the impact of Fringe is far more than a ticket sale. Its an opportunity for Unley businesses to provide event-goers with a complete pre and post show experience, increasing revenue and to incentivise repeat business into the future.
To add to the festival buzz, the creative scene of The Fringe offers Unley businesses the opportunity to reinvent their space or celebrate their products or service in new and exciting ways. Ultimately this is a chance for businesses to trial new offers, collaborate and package up an offer with a Fringe experience and show just how unique Unley can be. An unused space may be perfect for an exhibition or if budget permits, hiring a musician or performer is a great way to value add and attract consumers. In 2022, the Adelaide Fringe generated around $74 million in consumer spending. And Unley is well positioned to capitalise on a share of this economic return.
The City of Unley is currently running a campaign titled 'Fringe on your doorstep' across digital platforms along with posters in shopfronts and across smart screens. A unique listing for all shows in Unley has also been created.
Fringe runs each February, so start considering if your premises can accommodate a show or exhibition for the 2024 festival. Connect with local artists and performers throughout the year ahead for a collaboration that will contribute to a bigger representation Fringe in Unley in the future.